Solution
In 2005, on the territory of the ski complex Park Yakhroma in the Moscow suburbs, it was decided to develop a summer program. It is no secret that all ski resorts suffer from a lack of customers in the summer. They have chosen in Yakhroma Park to attract mass events, large companies to the territory and organize all related services for servicing these events.
One of the difficulties was the organization of a year-round catering platform. In the chosen location, the construction of a monolithic, fundamental structure was not allowed. After conducting an in-depth analysis of the market for lightweight constructions, the customer concluded that the most acceptable option was a pneumatic pavilion. Together with the Coca-Cola company, a project of a unique tent in the form of the classic Coca-Cola can has been developed.
Photos
About the customer
Coca Cola HBC Russia is part of the Coca Cola HBC Group, which is one of the largest beverage producers under the brands The Coca Cola Company in the world. In Russia, the company owns factories for the production of drinks and juices, provides jobs for 10,000 Russians and pays taxes to the regional budget.
